How to market your book

The Write Lines (Series 2012, Programme 3)

Whether self-published or with a traditional book deal, you will need to market your book

Sue Cook’s guests are Alison Baverstock (author, publishing expert and university tutor), Catherine Ryan Howard (successful self-published author) and Jane Wenham-Jones (fiction and non-fiction writer, journalist and speaker). The panel discuss ways to market your book, whether you are self-published or have a traditional book deal.

Topics covered include writing marketing copy, identifying a market for your book, building a readership, avoiding the hard sell, how publishers promote books, cheap and free books and using social media.

Produced by Ian Skillicorn.

Media partner: Mslexia magazine. Sponsored by The Book Doctor at www.thebookdoctor.co.uk

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